Who owns ducati motorcycle

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Select your personal preference here: Cookies that are required. Required cookies help to make a website operational by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies. The latter was headed by Dr. Giuseppe Montano and he led the modernization of the factory to accommodate the fact that they were producing as many as motorcycles each day by At various points since this company was founded, they have become a part of motorcycling history.

One of the most significant achievements of Ducati was in the s when they created the Mach 1 and this not only established them as a serious motorcycle brand , it also put them in the motorcycle history books. At that time, the Mach 1 was the fastest cc road bike available on the market as it could achieve a little over miles per hour. One of the most successful and popular bikes that have ever been produced by Ducati is the Ducati Monster. They first began producing the Monster in It was designed by Miguel Angel Galluzzi and it is described as a muscle bike.

There are eight variations of this model available; , , , , , , S2R, and S4R. This bike is characterized by its exposed engine and frame. Since production of the Ducati Monster began, they have sold over , of this model. One of the most popular attractions in Bologna is tours of the Ducati factory.

SO much so that they also built a museum on the same site that is dedicated to the history of the company and is filled with many artifacts relating to the production process and some of the best examples of their bikes from throughout history. The attraction is so popular that it is estimated that over , people have enjoyed a tour of the factory and the museum since One of the reasons that Ducati owners have chosen a motorbike from this brand is that they want a powerful bike and they love the roar that this brand produces when they accelerate and the power kicks in while they are riding.

However, this is an element of the riding experience that is missing in the bikes that are sold in Japan as these are significantly quieter. This is because the cars that are manufactured for the Japanese market are fitted with a different exhaust system than the motorcycles produced for the rest of the world so that the bikes comply with Japanese rules and regulations relating to the manufacture of motor vehicles.

Ducati has a long history of involvement in the biggest motorsport events in the world and they first became involved in racing in Since then, their motorcycles have been ridden by some of the greatest professional riders of all time. Ducati is a serious competitor at these events and they have topped the leaderboard in many championship events. Ducati has also won this championship twice as the manufacturer.

The total number of victories achieved by Ducati is over twice the number of victories achieved by the next best competitor at these events. At sporting events, some of the most talented riders in the world have ridden Ducati bikes as part of their team. One of these is American rider Casey Stoner. Prior to this, 33 years had passed since the championship had last been won by an Italian manufacturer.

The ownership of Ducati has changed many times throughout its history. Its current owner is Audi as they acquired the company in Audi is part of the Volkswagen Group and their chairman, Ferdinand Piech, is a motorcycle enthusiast who had a great desire to get involved with Ducati. The Ducati company logo has changed many times over the years and one reason for this is that the products manufactured by this company have changed so significantly. This changed again in when the logo was simplified, and the famous scrambler wing was introduced.

The current logo has been in use since This is a red shield outlined in white with the word Ducati above a symbol of a white winding road. As Ducati is such a high-quality brand of motorcycle, it has many fans around the world. Since the s, Ducati has utilized this fact as part of their marketing and branding campaign and support the various Ducati fan clubs from around the world. There are now more than Ducati clubs across the globe and there are in excess of 20, registered members of the Ducati Owners Club.

Riders and enthusiasts of Ducati are known as Ducatisti. Garrett by trade is a personal finance freelance writer and journalist.

With over 10 years experience he's covered businesses, CEOs, and investments. There is therefore no economic need to sell Ducati, Stadler said. Volkswagen asked banks to evaluate options for Ducati and transmissions maker Renk earlier this year as seeks to become more nimble in its shift towards electric and self-driving cars following its diesel emissions cheating scandal.

Investors and potential Ducati buyers, however, expect that VW could change its mind again and eventually opt to sell the asset which they say has least strategic importance to VW.

Audi, which owns Ducati and Italian supercar maker Lamborghini, last month reported higher operating profit and revenue for the first nine months, helped by growing auto demand in the higher-margin western European and U. While pushing the costly shift to zero-emissions and autonomous technologies, holding on to the profitable Ducati division and the lucrative Lamborghini brand has become more important, Stadler said.